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Elina Päsok is a creative director and multidisciplinary visual artist working in photography and moving image in London, UK.

In 2019 Elina joined Splento, a visual media production agency/ visual tech company where she works as a Creative Director. She is creating guidelines for visual content creators, as well as providing content to power AI-powered tech products.

In 2020, during the lockdown, Elina founded the Optimist Collective (slow-fashion brand) - feeling the need to transform random ideas into real tangible things.

Elina is an art director in an indie/alternative band Plastic Barricades, creating music videos and visuals for the band.

Elina has a master’s degree in fashion photography from London College of Fashion (UAL) and a BA degree in audio-visual media from Baltic Film and Media School.


In 2019 Elina was awarded an associate distinction in the Royal Photographic Society.


Additional courses from: Royal College of Art, Imperial College London, The Museum of Modern Art, California Institute of the Arts.

Her work has been exhibited in London, NSW Parliament House in Sydney, Royal Birmingham Society of Artists and Tallinn.


Published in: Elle Decoration, Daily Mail, Apartment Therapy, Airbnb styleguide, cityguide, Echoes & Dust and others.

She has worked in a broad range of photography genres, from journalism to fashion, from live music photography to car test-drives for Top Gear magazine; from luxury interior sessions for Airbnb to creating a national Real Women campaign for Dove.

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