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Elina Päsok is a creative director and multidisciplinary visual artist working in photography and moving image. Based in London, UK.

Elina is guided by creativity, empathy, flexibility and clarity as top values.

Elina's educational background includes a master’s degree from London College of Fashion (University of Arts London) and a BA degree in audio-visual media from Baltic Film and Media School (Tallinn University). In 2019, she was awarded an associate distinction in the Royal Photographic Society and has taken additional courses on creativity and leadership from: Royal College of Art, Imperial College London, The Museum of Modern Art, California Institute of the Arts.

Elina is an expert in brainstorming techniques and teaches tools for creativity (creative thinking) in one-on-one and group mentoring sessions and at events. She gets energized by ideating creative strategies and developing brand guidelines for art direction and marketing visuals. Elina's leadership style centers around empowering the team members to reach their fullest potential and create exceptional work.

Elina's art pieces have been exhibited in London, NSW Parliament House in Sydney, Royal Birmingham Society of Artists and Tallinn. With a background in photography, she has worked in a broad range of photography genres and has been published in magazines, books and special projects.
Elina also creates experimental music videos for the London indie/alt band Plastic Barricades, and the projects have received a few music video awards at international film festivals.

Elina is passionate about capturing and creating beautiful and emotive imagery, and she strives to bring her clients' vision to life through her work.

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